This is a clear case of pure genius applied to human psychology.
Power Balance is the idea of a couple of Californians who are expert in oriental medicine. They created these silicone/neoprene bracelets with nice olograms and are now selling them to people that need to find a balance in their energy levels. This is particularly useful for atlethes. The team of testimonials includes people like Cristiano Ronaldo, Robert de Niro, Shaquille O’Neal.
For 30 USD a bracelet you can imagine that someone is very happy now…
A plastic bracelet. Sold to millions of people that need to find a balance in their energy levels. Oh, and if you don’t like bracelets they also have silver and zinc pendants.
Give people what they want, not what they need.
PS
Maybe I should stop trying to implement complex business applications and conceive the next kick-ass MMORPG (Massively Multiplayers Online Role Playing Game)
Are you tired of adding new boxes and devices to your living room? Probably we’re close to an end of the story.
Google is launching Google TV which is basically a television connected to the internet and embedding a Google search engine that can search and render all the media content on the Web.
Imagine to be able to search for any video, audio, graphic, whatever content present on the Web and playing it on your TV set at any moment in time. This is Google TV.
Oh, and for the more tech savvy you can also develop any kind of interface with your web site or software application so that it can easily be connected to any Google TV enabled television on the planet.
The famous 15 minutes of glory predicted by Andy Warhol may be even closer now that anyone will be able to stream whatever content to millions of TV sets in the world without the need to ask for permissions to the big media moguls.
And this is true for advertisement. More fragmented, localized, relevant (!) advertisement will be available to everyone because people preferences can be (anonymously, of course) traced, parsed, digested and used to provide relevant and useful commercials.
Imagine a service that is able to select only the most relevant commercials for you according to your activity on the web/TV.
This looks like an opportunity.
I hate commercials.
Unless they’re relevant and/or fun.
I love my iPhone and all its apps. It’s user-friendly, just works and helps me in doing better what I need to do.
Now they found a way to reach any iPhone/iPad users (they claim to be selling one every 3 seconds!) with relevant and fun advertisement. And you can buy the product or service directly from the ad in some cases. Or you can download free stuff.
This will change the game forever. Worth having a look.
Yesterday Facebook launched “community pages”.
Users can “generate support for their favorite cause or topic by creating a Community Page. If it becomes very popular (attracting thousands of fans), it will be adopted and maintained by the Facebook community.”
Qualche tempo fa Sheryl Sandberg, la COO di Facebook ha parlato del perchè per una azienda è importante avere una pagina Facebook.
Per molti Social Media Marketers, ogni nuovo webstorm rappresenta una occasione per:
Un altro video da TED
As you probably do not know, Greenpeace has launched a campaign against Nestlé, and its use of "non sustainable" palm oil.
I am sure that it would take a very substantial amount of queries on Google to find out who is "right" and who is "wrong".
After one month (instead of two days as per original estimate 
of mad and desperate programming by Shahid, my new Pakistani friend, we are finally ready to launch Brandbook (.it, .com was already taken).
Dopo un mese (invece che 2 giorni, come inizialmente “previsto” ) di programmazione matta e disperatissima da parte di Shahid, il mio nuovo amico pakistano, siamo pronti per lanciare Brandbook (.it, il .com era già preso).
Il sito nasce in versione “alpha”, poco più di una proof of concept.
L’idea è di mettere assieme uno strumento per aiutare i brand ad analizzare i commenti sulle pagine (pubbliche) Facebook in modo da aiutarli a capire come meglio coinvolgere i propri fan (il che dovrebbe prima o poi avere un impatto su metriche “concrete” come le vendite. Altrimenti non vale…).
