The only information you have about who are the Facebook fans of a brand is their total number. You know nothing about the country they come from, their sex, or their age. Unless of course you are the administrator of the Facebook fan page.
If your brand’s Facebook page is a spontaneous, “non official”, page (ie it is administered by a fan and not by your brand), you need this information to understand who your fans are. And of course it is always interesting to understand who the fans of other brands are.
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