Brandbook engagement dashboard provides some visualizations (courtesy of Tableau) to see trends in Facebook’s engagement metrics.

Here the “double leap” of Guaranà Antarctica – overshadowing all other pages in terms of talking about ratios (the  tall grey peak is the Ferrero Gran Soleil page that did very well but is a much smaller page).

How did they managed to do it and what impact this had on the page’s impressions? In any case,  the impact on the fan growth is impressive.