This is a clear case of pure genius applied to human psychology.

Power Balance is the idea of a couple of Californians who are expert in oriental medicine. They created these silicone/neoprene bracelets with nice olograms and are now selling them to people that need to find a balance in their energy levels. This is particularly useful for atlethes. The team of testimonials includes people like Cristiano Ronaldo, Robert de Niro, Shaquille O’Neal.

For 30 USD a bracelet you can imagine that someone is very happy now…

A plastic bracelet. Sold to millions of people that need to find a balance in their energy levels. Oh, and if you don’t like bracelets they also have silver and zinc pendants.

Give people what they want, not what they need.

PS
Maybe I should stop trying to implement complex business applications and conceive the next kick-ass MMORPG (Massively Multiplayers Online Role Playing Game)