Are you tired of adding new boxes and devices to your living room? Probably we’re close to an end of the story.

Google is launching Google TV which is basically a television connected to the internet and embedding a Google search engine that can search and render all the media content on the Web.

Imagine to be able to search for any video, audio, graphic, whatever content present on the Web and playing it on your TV set at any moment in time. This is Google TV.

Oh, and for the more tech savvy you can also develop any kind of interface with your web site or software application so that it can easily be connected to any Google TV enabled television on the planet.

The famous 15 minutes of glory predicted by Andy Warhol may be even closer now that anyone will be able to stream whatever content to millions of TV sets in the world without the need to ask for permissions to the big media moguls.

And this is true for advertisement. More fragmented, localized, relevant (!) advertisement will be available to everyone because people preferences can be (anonymously, of course) traced, parsed, digested and used to provide relevant and useful commercials.

Imagine a service that is able to select only the most relevant commercials for you according to your activity on the web/TV.

This looks like an opportunity.